Member Article

Corporate engagement firm favoured by LV and Huawei acquired by Park Group

London and Buckinghamshire-based corporate and customer engagement firm Fisher Moy International (FMI) has been acquired by voucher and gift card business the Park Group.

The all-cash deal for the firm, which counts the likes of Huawei and Logitech amongst its clients, will draw on Fisher Moy’s targeted incentives and reward scheme services to extend Park’s own rewards and incentivisation programmes for the corporate market.

Merseyside’s Park Group operate a number of well-known multi-retailer and incentive schemes, including its Park Christmas Savings Club and the Love2Shop prepaid gift card.

Chris Houghton, Chief Executive Officer of Park, said that the acquisition was in line with the company’s strategy of developing and enhancing its product line, and that Fisher Moy’s offering would slot easily within its corporate programmes.

He added: “Having worked with FMI as an external provider for over a year to expand our online corporate offering, the synergies between our businesses became apparent and we are pleased to bring their additional capabilities into the Group.”

Following completion of the acquisition, Fisher Moy will continue to operate under its current brand and will operate out of its current Buckinghamshire base, which Park will utilise as an additional site for its souther corporate sales team.

The added reach and recognition of the Park brand is also anticipated to open more doors for FMI, particularly when it comes to larger UK corporate clients.

Houghton concluded by hinting that more acquisitions could be on the way for the Birkenhead business if and when the opportunity arises.

“We will continue to examine other best-fit strategic acquisitions which can benefit our Group offering and remain able to act should future suitable opportunities arise,” said Houghton.

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