Partner Article
Details of Chelsea’s new £900m ‘club record’ mega deal with Nike revealed
Premier League football club Chelsea FC have announced they have agreed a club record deal with Nike will bring in £60m a season for the club’s coffers.
The 15-year deal, confirmed by the club today, is billed as the ‘largest commercial deal’ in the club’s history and dwarfs the previous £30m per season deal Chelsea had in place with Adidas.
This new deal will be worth £900m over the life of the contract.
The long-term agreement will see the US sportswear giant become Chelsea’s official kit supplier from the 2017/18, producing strips for the team’s first team, academy and ladies team.
Chelsea director Marina Granovskaia commented: ’This is an incredibly exciting and important deal for the club. Like Chelsea, Nike is known around the world for its excellence and innovation and we look forward to working together in what is sure to be a successful partnership.
“We believe Nike will be able to support our growth into new markets as well as helping us maintain our place among the world’s elite football clubs.”
Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →
Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.
Enjoy the read? Get Bdaily delivered.
Sign up to receive our popular morning London email for free.
Are you flying too close to business burnout?
Making education a lot better for a lot more
Have we made it harder for young people to succeed?
Celebrating Nissan's North East success story
Are you a meat proxy?
Engaging the five-generation workplace
Talent is an asset, not an operational resource
Taking advantage of the opportunities ahead
Accountability isn’t the enemy of empathy
Act now to avoid a last-minute tax scramble
How inner-city living can transform a city by the sea
Artificial intelligence's value is the time it gives back