Member Article

Visual IQ offers expert opinion at ad:tech London

Visual IQ Director joins industry leaders from M&C Saatchi Mobile and Huawei for panel at ad:tech London

London, UK, 26 October 2016: Visual IQ, the world’s largest independent marketing attribution provider, today announced that Ben Sidebottom, its Director of Product Management, R&D, will be taking part in the panel Turning complex data into accurate attribution and actionable insight at ad:tech London on 2nd November.

Ben will be joined on the panel by industry heavyweights James Hilton, CEO, M&C Saatchi Mobile; Eldad Sotnick-Yogev, Global Lead - Data & Analytics, Huawei; Benoit Cacheux, Head of Global Digital and Innovation, ZenithOptimedia and Andrew Muzzelle, ‎Digital Media Director, Aimia. The panel will discuss the challenges that brands face when implementing attribution, and whether there are industry barriers to generating purposeful insights.

Commenting ahead of the panel, Ben said: “To stay ahead of the game in today’s consumer-centric world, brands must embrace advanced attribution to gain fundamental consumer insights that will drive conversions and brand engagement. This panel will delve deeply into the challenges brands encounter when it comes to attribution, from whether or not to use a DMP, to how to remarket without scaring off the consumer.”

ad:tech London is being held at Shoreditch Town Hall on 2nd and 3rd November. For more information, please visit http://ad-techlondon.co.uk/

This was posted in Bdaily's Members' News section by Jennie Sheldon .