Online care platform SuperCarers launches £500k crowdfunding campaign

SuperCarers, the online care platform, is on a mission to grow in the UK’s care market with the launch of a £500k equity crowdfunding round on Seedrs.

Created in December 2015 by brothers Adam and Daniel Pike, SuperCarers offers a solution that enables families to work and manage family life with the assurance that their elderly parents can continue to live in their own homes.

The company curates a personal matchmaking service where families will be matched with carers based on personality and interest, as well as care need, location and timing.

SuperCarers bypasses the overhead costs of agency middlemen, and the smart technology empowers families to monitor, manage and pay for care independently.

Adam Pike, CEO and co-founder of SuperCarers, said: “The UK’s care system is at breaking point. Carers are trusted to look after the elderly, but they are demotivated, poorly paid and as a consequence have limited incentive to deliver the best possible care.

“In turn, those requiring care often receive an overpriced, poor quality service that doesn’t suit their needs, and they have little to no control over the process.

“SuperCarers solves both issues. We believe that by empowering and connecting people in the same community, care can become more personal, reliable and consistent.

“It is our mission to make finding, monitoring and paying for care easier and giving families the tools they need to find the right match for their loved ones. We also want to make care a more rewarding profession, one that is not only personally rewarding, but financially too.”

The brand is currently backed by the founders of Innocent Smoothie via their JamJar Investment Fund (other investments include Deliveroo, Graze and Babylon Health) and Sir Tom Hughes-Hallett, the former CEO of Marie Curie, now the Chairman of Chelsea and Westminster Hospital.

SuperCarers’s advisory board is made up of leaders in the sector including Alan Rosenbach, who was until recently director of strategy of the Care Quality Commission (CQC), Paul Burstow, former minister of state for Community and Social Care, Jan Burns MBE, chair of the National Dignity Council and Andrea Pope-Smith, ex-director of Adult Social Services at two Councils.

Alan Rosenbach commented: “I am immensely proud and privileged to chair the SuperCarers Care Advisory Board. We are committed to make sure that our approach to care and support helps older adults to live independently and with dignity.

“We are also tackling the challenges of social isolation and loneliness. Our platform gives families and individuals total control of their care because they exercise genuine choice about who provides their care and when it is provided. Our SuperCarers are paid handsomely for their work as part of our approach to recognise what a fantastic job they undertake looking after some of our most vulnerable citizens.”

Jeff Lynn, CEO and co-founder of Seedrs, added: “We are delighted to welcome SuperCarers onto Seedrs, and we wish Adam and Daniel every success in their crowdfunding campaign.

“Improving the way care is provided is both a noble and potentially very lucrative ambition, and SuperCarers has a great proposition that is already getting significant traction. Moreover, I have known Adam for many years and have found him to be one of the most impressive and dedicated entrepreneurs I’ve come across.

“I have very high hopes for this business and its campaign, and I’m thrilled they’ve chosen to work with us.”