Partner Article

Oldham aerosol manufacturer secures first sales in African market

James Briggs Ltd, an aerosols and consumer chemicals manufacturer, has signed a distribution deal with French firm Firex that will see it expand into the African market for the first time.

The Oldham-based business will supply private label maintenance products to the likes of Cameroon, Senegal and Mali, through the French distributor, while its in-house design team will work on local branding.

Its first African sales follow on from sustained international expansion for the North West business, following moves into Middle Eastern and South East Asian markets as the firm looks to strengthen its international distribution networks.

James Briggs’ Chief Executive Officer Tim Pugh, commented: “Our current focus is to expand the supply of our high-quality, British-manufactured products in emerging overseas markets, and our new partnership with Firex will help further this global strategy.

“James Briggs continues to look beyond the single market as an opportunity for long-term growth.

“We are excited to commence and then grow sales in Central and West Africa, expanding our international reach. It’s testament to the quality of our in-house design and technical capabilities that we can cap the year with distributors in so many far-afield markets making James Briggs their partner of choice.”

The firm has a history dating back to the 1830s where it was founded in the heart of Manchester.

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