Manchester City strike new deal with Dutch brewing giant

Manchester City have announced an extension to their partnership with European beer brand Heineken.

The deal will see the Dutch brewing giant remain the club’s official UK beer partner, a position the firm has occupied for more than 20 years.

As part of the agreement, MCFC fans will continue to have access to the company’s range of beers and ciders during matches and concerts at the Etihad Stadium.

Danny Wilson, City’s operations director, said: “Heineken have been a part of the Manchester City experience for more than 20 years, both at Maine Road and the Etihad Stadium, and we are delighted to be continuing our relationship with them.

“At Manchester City, we strive to provide our fans and visitors with an unparalleled experience and collaborating with a drinks brand who strive for that same level of excellence allows us to ensure supporters in our concourse and hospitality areas are able to enjoy premium quality products.”

Graeme Nicholson, Heineken’s sales director, said the firm is pleased to be continuing the long-standing partnership, which first began when the Blues played at Maine Road.

He commented: “I’m delighted to continue our association with a club that has such a proud history and exciting future ahead.

“We look forward to working together and to continuing to deliver the world class experience which consumers enjoy when visiting the Etihad Stadium.”

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