Partner Article

Acxiom appoints Steve Martin to new European role

Acxiom® (NASDAQ: ACXM), the data foundation for the world’s best marketers, today announces the appointment of Steve Martin to the newly created role of Vice President and Managing Director of Consulting and Analytics, Europe.

Steve joins from his previous role as VP of Analytics, Strategy and Innovation at AIMIA, where he was responsible for overseeing a team of over 100 analysts to provide loyalty programme analytics, SKU level retail analytics and marketing analytics. He also sat on the regional executive team for EMEA.

In this new role, Steve will be responsible for enhancing and expanding Acxiom’s consulting and analytics offering across Europe and driving business growth within the region, as well as helping develop and enhance Acxiom’s global position as a strategic business partner and leading provider of data and analytics solutions.

He will also join Acxiom’s International Leadership Team, reporting directly to Warren Jenson.

Warren Jenson, President of International at Acxiom said ‘Steve is a strong leader with a proven pedigree in this area. Our clients’ biggest challenges increasingly include measurement, attribution and targeting in today’s omni-channel marketing ecosystem. Steve’s experience, vision and leadership will help ensure Acxiom is at the very forefront of using data to make marketing more relevant for consumers and delivering better results for our clients’ .

Steve Martin, Vice President and Managing Director of Consulting and Analytics at Acxiom Europe added ‘Acxiom has a fantastic client base along with unique assets and capabilities. The role gives me the exciting opportunity to combine the most sophisticated analytical techniques with the widest range of data to solve marketers biggest challenges while building a fast-growing practice.’

This was posted in Bdaily's Members' News section by David Martin .