Partner Article

Strong start to 2017 for Influential

Integrated communications agency Influential is starting 2017 with over 100 clients under its belt.

The business picked up over 20 new clients across its marketing, PR, digital, and creative divisions in the 12 month period since January 2016.

Notable wins include integrated campaigns for Liverpool John Lennon Airport, Chargepoint Technology, The City of Liverpool College, and the Growth Track 360 rail infrastructure campaign.

The consultancy is attracting clients drawn by its comprehensive offer, which features PR, strategic marketing, advertising campaigns, digital marketing, and creative brand development.

The agency’s customer satisfaction levels are continuing to soar; a recent research survey showed that the company ranked significantly above the global customer benchmark for customer satisfaction, quality and responsiveness.

Sara Wilde-McKeown, Influential’s managing director, said: “We’re delighted to be starting 2017 on such strong footing. The agency has picked up a number of key contracts over the last 12 months, many attracted by our integrated approach – which enables clients to benefit from a strategic, comprehensive, through-the-line offer. This has significantly boosted our portfolio, and means the agency now represents over 100 clients.

“Ensuring we surpass our clients’ expectations is at the heart of Influential’s ethos and we look forward to continuing to deliver outstanding results while pursuing strong growth.”

The agency has also benefitted from repeat business from clients including the world’s biggest business festival, the International Festival for Business – delivering integrated campaigns for the International Festival for Business 2014 and the International Festival for Business 2016. The consultancy has also delivered Liverpool’s One Magnificent City Campaign to promote the city’s Christmas offering for three years.

Chris Brown, Director of Marketing Liverpool, said: “This is the third year we’ve worked with Influential to promote Liverpool’s landmark One Magical City campaign and we were delighted to have the opportunity to work with them again on this exciting project. The agency delivers exceptional results time and time again, and they surpassed themselves in 2016 - securing fantastic blanket regional coverage across the UK.”

Max Steinberg CBE, Chairman, International Festival for Business 2018, said: “Influential delivered an outstanding integrated campaign for the International Festival for Business 2016, which incorporated regional PR, a social and digital marketing campaign, media scheduling and strategic partnership management. This helped us to reach and engage with key audiences across the UK and beyond – building on the success of the International Festival for Business 2014 and showcasing the success of this major international business event; delivering real engagement and great coverage.”

Influential is headquartered in Liverpool with offices in Manchester and London, and is one of the North West’s leading independent agencies. The company’s portfolio features leading UK businesses, including construction and infrastructure plc Morgan Sindall, National Lottery operator Camelot, retail and leisure destination Liverpool ONE, and developer Downing.

This was posted in Bdaily's Members' News section by Violet Brown .