Partner Article

Peperami launches new Beef Stick

Peperami, the meaty snack brand, is launching a new beef variant to sit alongside their iconic and much loved pork sausage snacks. This is the first time the brand has introduced a new meat into the range for over 10 years, and comes as consumers are looking for more snacking variety and alternative sources of protein. The six-figure campaign surrounding the launch of the new Beef variant comprises of three main elements: a TV sponsorship and branded partnership deal with Comedy Central UK, a dedicated ad campaign, and a Beef Tour sampling campaign throughout June and July.

The new Beef variant is available in two flavours – Classic and Peppered Beef, perfect for consumers looking for an on-the-go snack. Made from 100% beef, the new variant can be found in single stick and multipack formats.

Pavan Chandra, senior marketer, Peperami says: “This new venture is very exciting for us as we want to tap into a new and growing market. The meat snacking category is proving very strong at the moment, however there is little in the way of on-the-go beef snacks. We saw this as an opportunity to expand the brand and give consumers more choice alongside our already popular and iconic pork products.”

With an RRP of £0.79 for the single sticks and three multipacks for £1.59, Peperami Beef will be available in all good retailers alongside the rest of the Pork range (Original, Hot, Firestick, Tex-Mex, Wideboy).

This was posted in Bdaily's Members' News section by Emily Edwards .