North Yorkshire Land Rover Defender specialist inks three-year deal with Gumball 3000

Twisted Automotive, the Land Rover Defender specialist, has agreed a three-year deal to become a major partner of Gumball 3000.

Headquartered in London, Gumball 3000 was founded in 1999 by British entrepreneur Maximillion Cooper.

The car rally has since evolved into a global entertainment company, which attracts licensing collaborations and official partnerships from Governments and blue-chip corporations, including Nike, Intel, Sony PlayStation, Hasbro, MTV, Google and Fiat.

Gumball 3000, which attracting crowds of over a million people, is held along routes between global cities and brings together some of the world’s most impressive supercars, global celebrities and motoring enthusiasts.

Having previously sponsored the rally in 2013, Twisted Automotive branding returned to vehicles and course livery for the 2017 edition of the rally, which started in Riga, Latvia, and finished in Mykonos, Greece, and will feature in the 2018 and 2019 editions.

Next summer the rally will start in London and finish in Tokyo.

Based in Thirsk, North Yorkshire, Twisted Automotive specialise in re-engineering the Land Rover Defender.

Charles Fawcett, Twisted Automotive managing director, said: “Gumball 3000 is a world-renowned event that we are privileged to have been involved with before, so I am delighted to announce a formal partnership with the rally, as part of its exclusive sponsorship portfolio.

“I was lucky enough to take part in the race in 2013 and it was bonkers, but brilliant, and ten of the most fantastic days of my life. The Twisted Team had another superb experience at Gumball this year, and the vehicles – mud, scrapes, and all – have just arrived back to us in Thirsk.”

Jim Jamieson, Gumball 3000 head of partnerships, added: “We are incredibly proud to call Twisted a partner to Gumball 3000. The DNA of ‘eclectic adventurer’ is common to both brands and we love to promote British companies as we travel the world.

“The vehicle stood out as a real crowd favourite this year and we can’t wait to see the Iconic Defender on display in central Tokyo next year.”

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