Macclesfield engineering business Statiflo expands into new overseas markets

Engineering firm Statiflo has expanded internationally with the appointment of new business partners in 11 countries.

The Macclesfield-headquartered company’s newest partners – who distribute its products and provide support to customers – operate in the US, Russia, Slovenia, Finland, Kuwait, Saudi Arabia, Hong Kong, South Korea, Ukraine, Indonesia and the Philippines.

Of these, the latter three are entirely new markets for the company, which develops mixers Statiflo’s mixers used in the production of everyday goods such as beer, wine, ice-cream, yoghurt, cosmetics, medicines, detergents and nail varnish.

Statiflo has added 16 partners to its network so far this year, raising its footprint in Europe, North America, the Middle East and Asia.

Managing director Gareth Fry, who acquired a majority stake in Statiflo from founder and chairman John Baron in 2016, said: “We’ve adopted a proactive sales approach following the buyout, as we see overseas growth as a key part of our strategy.

“There are plenty of opportunities out there for our growing sales team to win more business, and recruiting more business partners is another demonstration of our overseas expansion programme.”

He continued: “They are the best route to market as they have a tremendous amount of local industry knowledge, and having them on board reduces language or cultural barriers.

“They are able to work with quality products that they are proud to sell, as our static mixers are highly efficient, straightforward to use and require no spares or servicing, as they have no moving parts.”

Statiflo employs 24 staff and turns over more than £5m, with around 60% of that figure generated overseas.

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