Member Article

UserZoom Acquires European User Research Company WhatUsersDo

leading user experience (UX) research company UserZoom, announces acquisition of research technology company WhatUsersDo.

A pioneer in remote usability testing, WhatUsersDo has specialized in sourcing participants for qualitative usability research with an emphasis on the European market.

UserZoom, who has UK offices in London and Wilmslow, has invested heavily over the past two years in enhancing their product, and knows that a key requirement for getting to great UX insights is the ability to find the right participants at the right time. This is why in 2016 UserZoom acquired YouEye, whose large panel of quality participants for Think-Out-Loud feedback was incorporated into UserZoom’s participant sourcing engine, and is also what prompted UserZoom’s latest decision to acquire London-based WhatUsersDo. “It’s a terrific time for WhatUsersDo to join the UserZoom family,” said WhatUsersDo CEO Nick Imrie. “They have a genuinely awesome Enterprise Research offering, and we look forward to driving the benefits of qualitative user research and remote usability testing through high quality and on-demand participants for think-out-loud usability testing in every market their clients operate in.”

UserZoom customers can take advantage of this new ecosystem of panelists to enable even better, faster, and easier participant sourcing – especially internationally where demand is rising rapidly.

“Through our acquisition of WhatUsersDo, UserZoom now combines the most powerful multi-method, qualitative and quantitative research capabilities, with high speed, high quality participants,” added Jamie Mellalieu, VP of Sales EMEA. “This immediately enables our European clients to supercharge their research.”

In Q4 of 2015, UserZoom Technologies completed a £22 million financing round with the intent to support the growth and expansion of the company and further its position in the usability market.

This was posted in Bdaily's Members' News section by UserZoom .