Manchester’s Discerning Digital sets up at WeWork Spinningfields

Digital transformation consultancy Discerning Digital has moved to a new base in Manchester.

The company relocated its team to collaborative workspace at WeWork Spinningfields after acquiring Bristol-based technical consultancy Addlow4 and delivering on a hat-trick of new projects.

Discerning Digital undertook a ‘product sprint’ for a new sports technology business, taking its concept from an initial idea to a ready-to-build app in five days.

The app, Sport Reserves, is geared towards people managing and playing in amateur football leagues.

Alex Fraser and Nick Carroll, directors at Sport Reserves, said in a joint statement: “The product sprint was an illuminating experience, and one that helped us channel our enthusiasm and momentum in a practical and constructive way.

“Within just five days we had visibility of a working prototype and could see it in the hands of real users.”

They added: “The insight gained was invaluable in refining the idea and giving us the confidence to take it forward to the next stage of investment.”

Elsewhere, Discerning Digital launched new websites for national occupational health consultancy Duradiamond Healthcare and tech firm B-Secur.

MD Richard Lucas said: “This work evidences my long-held belief that digital transformation and creating digital products needn’t be characterised by lengthy consultative processes, risk and cost.

“We have employed trusted agile methodologies and tools to conceptualise, test and launch in a matter of weeks, giving our clients rapid change they can see.”

He continued: “Our move to WeWork is an important one, placing us among the brightest and most interesting digital businesses in the North West and already opening up potential partnerships that I know will bring new expertise to our clients.”

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