Firm behind ‘psychological tools’ for businesses set for £50.8m IPO

Behavioural science business Mind Gym is to looking to raise millions as it lists on AIM later this week.

The London-based company will generate £50.8m for its selling shareholders when it undergoes an IPO.

Chief exec Octavius Black, chair Joanne Black and executive director Sebastian Bailey will retain around 64.6% of the firm’s share capital.

Mind Gym, expected to be valued at £145m through the float, uses scalable proprietary training products to deliver human capital and business improvement services for large organisations.

Liberum Capital Limited is Mind Gym’s appointed adviser and broker on the admission to AIM.

Octavius Black, co-founder of Mind Gym, said: “Today behavioural science comes of age. When we started out 18 years ago at my kitchen table, it was readily dismissed; now, the way businesses use behavioural science determines their success.

“Mind Gym’s IPO will raise our profile and help us lead the development of psychological tools to make companies more diverse, ethical, agile, productive, innovative, healthy and profitable.”

He continued: “We are delighted by the level of support we have received from such reputable investors.

“Together with our team of ever-curious and deeply committed colleagues, we look forward to leading the thinking on thinking, and so transforming the performance of businesses and the lives of the millions of people who work in them.”

The admission will take place at 8am on June 28. The firm’s ticker will be MIND.

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