Local supplement brand raises $9m Series A funding to secure future production

Supplement supplier The Nue Co. has raised $9m in Series A funding led by venture capital firm Waldencast.

The investment will be used to grow The Nue Co.’s direct-to-consumer subscription offering.

Founded by British entrepreneur Jules Miller, The Nue Co. develops natural, science-backed formulas tailored around a personalised subscription plan. Its online consultation, which delivers a bespoke supplement plan, has been taken by over 20,000 customers.

Jules Miller, founder and CEO of The Nue Co., said: “Our aim has always been to develop formulas that make a genuine difference to our customers’ lives.

“We quickly learnt that the best way to do this was to invest in data-capture and take a personalised approach to health. Since every body, every gut and every sleep pattern is different, there is no such thing as one size fits all.

“Personalisation is the future of health and this raise will allow us to understand our customers better, and in turn, have an even bigger impact on their lives through products and routines that are as efficient as possible.”

The Nue Co.’s approach to product development has seen the company redefine the supplement and beauty industry, creating a new type of luxury consumer product.

Michel Brousset, founder of Waldencast, concluded: “The Nue Co. has proved it has the potential to take a significant share of the $4.2tn global wellness market, one of fastest growing industries in the world. We’re excited to watch the brand thrive.”

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