Dance shoe brand steps into European market with flagship London store

A New York dance shoe brand is set to launch its first UK site and European flagship store in London.

The Mercers’ Company has announced that dance brand LaDuca has signed on for a 1,588 sq ft unit in Covent Garden.

Located at 37 Drury Lane, the premises will serve as the brand’s European flagship store, and has been personally designed by its founder, dancer and choreographer Phil LaDuca.

Featuring ‘full on custom show’ stage shoes, worn by the Spice Girls, Hugh Jackman and in West End shows such as Kinky Boots and Wicked, the store will also offer a range of shoes for different dance disciplines, all handmade in Italy from Italian leather.

Phil LaDuca, founder of LaDuca, explained: “We have been providing shoes for the West End for several years and I am very excited to finally be a part of Covent Garden.

“The location is renowned for its exceptional theatre district and our new international home on Drury Lane is a stone’s throw away from the hustle and bustle of the industry.”

Simon Taylor, property director at The Mercers’ Company added: “LaDuca’s selection of Drury Lane for their debut store outside of the US, is a testament to the Mercers’ Estate’s prime location and reputation within London.

“The brand’s flagship UK store will join the vibrant community of connecting streets in and around Covent Garden and we are sure the brand will be well received amongst the theatre and dance lovers of London and beyond.”

Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →

Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.