Member Article

Faith in Nature supports Forest Green Rovers

Faith in Nature has become the latest signing at The New Lawn this summer after agreeing to team up with Forest Green Rovers Football Club for the upcoming season.

The natural hair and skincare brand is supporting the League Two club, described by FIFA as ‘The world’s greenest football club’, because ‘when nature wins we all win’.

To celebrate the new partnership, Faith in Nature has developed a Forest Green Rovers line of products, which includes a body wash and a hand wash that will be used in all bathrooms at The New Lawn, FGR’s stadium, during the 2019/20 season.

The products take more than just inspiration from the team. With the natural scent of freshly cut grass, they contain Epsom salts to aid sports recovery, as well as extracts of grass actually taken from the certified vegan Forest Green Rovers pitch!

An ideal teammate, Faith in Nature is committed to connecting people to the powers of nature, via their natural, vegan line of products, while Forest Green Rovers connects people to the power of nature in ‘another way’, spreading the message every matchday.

The team plays on a vegan pitch, fertilised with Scottish seaweed, cut by a solar powered robot lawnmower.

Dale Vince, FGR chairman, said: “We’re known for doing thing differently at FGR and it’s great that Faith in Nature have entered into the spirit.”

Forest Green Rovers is the world’s only 100% vegan football club. Like their new sponsor, the team is committed to sustainability. It’s on a mission to ‘green up football’ and this latest deal sees the team supported in that mission by an ethical, independent UK company.

Joy Parkinson, CEO of Faith in Nature, said of the collaboration, “Faith in Nature is pleased and proud to be supporting Forest Green Rovers Football Club. As we have printed on the bottle of our new New Lawn and Epsom Salt hand wash, when nature wins we all win.

“No football team in the world is doing more for sustainability and environmental awareness than Forest Green Rovers. We’ve been baking those values into our business for 45 years now and are so pleased to be doing our bit to spread the green word in the sporting world. We wish Forest Green Rovers a fantastic upcoming season and will be supporting them every step of the way, in their endeavours both on and off the pitch.”

This was posted in Bdaily's Members' News section by Charlotte Gribbin .