Vegan skincare entrepreneur finds £60k success on BBC's Dragons' Den
An author and skincare entrepreneur has come away from BBC’s Dragons’ Den with a combined £60k investment from two of the judges.
Hanna Sillitoe, author of ‘Radiant - Recipes to Heal Skin From Within’, pitched her all-natural vegan skincare range to the Dragons last night (August 25) on the show.
Dragons Tej Lalvani and Peter Jones decided to invest £60k into Hanna’s business for an exchange of 20 per cent.
Inspired by her personal skincare struggles, Hanna created an all-natural, vegan skincare range formulated specifically for people with skin conditions like acne and rosacea.
Hanna herself suffered from severe psoriasis, eczema and acne for over 20 years until she began a natural healing process which meant a complete transformation of her diet and lifestyle.
Hanna also took a closer look at what she had been applying to her skin and was shocked at the amount of toxic ingredients in seemingly harmless lotions.
With this experience, she collaborated with one of the UK’s best natural skincare formulators and created skincare and haircare range combining the powers of science and botonicals.
Dragons’ Den Tej Lalvani - CEO of Vitabiotics - was ‘keen’ to get involved with a brand that has a focus on health and wellbeing.
“Tej was always top of my list,” Hanna said: “His brand is centred on wellbeing and he proved in the Den that he completely understood my vision. His connections with some of the UK’s biggest health store retailers is obviously massive for me.
“Peter focused on my desire to reach out globally and conquer America, so much of my work is online, I don’t doubt his tech experience will prove absolutely invaluable to take that side of the business forward.
“My day in the Den was just the beginning. Together, we’re going to prove a powerful trio and I’m excited for the weeks and months ahead!”
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