Sheffield venue operator lands partnership with national ticketing giant

A Sheffield-based facilities management company specialising in entertainment venues has signed a partnership deal with a national ticketing firm.

SIV, the operating arm of health and wellbeing organisation Sheffield City Trust, has secured a ticketing partnership with Ticketmaster UK.

The operator, which operates FlyDSA Arena Sheffield, Sheffield City Hall, Scarborough Spa and Whitby Pavilion, will work with the firm to introduce digital ticketing into its venues.

Andrew Snelling, SIV chief executive, commented: “Ticketmaster’s recent work in digital ticketing has been groundbreaking and exceeded expectations, so it is really exciting to partner with them.

“This move will give us more control and give fans the best possible experience when entering our venues.”

Andrew Parsons, managing director of Ticketmaster UK added: “It’s an honour to say we will be working with SIV, further demonstrating our commitment to providing venues with the best possible ticketing technology.

“We think mobile-first with everything we do, from how fans discover events through to digital entry and we’re looking forward to bringing that ethos to Sheffield’s most important and busiest venues.”

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