London ad company boosts revenue by nearly £20m

A London advertising company has reported that its revenue has risen by 13.5 per cent in the last year.

Ocean Outdoor announced today that its revenue went from £124.5m in 2018 to £141.3m in 2019 - an increase of nearly £20m.

During the year, it secured long-term contracts with two city councils, as well as acquiring media company Visual Art and tech operator AdCityMedia.

Tim Bleakley, CEO of Ocean Outdoor, commented: “In the last 12 months we completed five acquisitions and expanded our presence to seven countries, entering key strategic markets and creating a market leading DOOH (Digital Out of Home) offering in both the Netherlands and Sweden, where we are focused on successfully implementing our ‘digital cities for digital citizens’ philosophy.

“Our expanded geographical presence allows us to build a combination of premium digital assets and quality audience delivery networks across northern Europe that will meet the needs of both customers and advertisers.

“Whilst we remain focused on expanding our network, creativity and innovation are also core to our growth and we continue to invest in new and engaging ways of using full motion DOOH to bring exclusives to audiences and a powerful broadcast platform for brands to exploit.

“Our recent neuroscience based study and YouGov research has provided a greater, quantifiable understanding of the significant impact of the use of innovative content on full motion DOOH screens, underlining the value of our platform.

“As we progress into 2020 we are excited to work alongside the team at AdCityMedia to fully integrate the latest addition into the Ocean group and continue to develop our business in the UK and the rest of Europe.”

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