London property specialist increases revenue by nearly 40 per cent

A London property seller has reported more than a third’s increase in revenue for the first half of 2020.

Yopa, which is an independent home seller operating nationally, saw a 38 per cent increase in revenue compared to last year.

The company said that the increase comes as a result of improvement measures taken in the second half of 2019, including a product relaunch and the introduction of new mortgage proposition services.

Grenville Turner, Yopa’s chairman, commented: “We’re delighted to see that the strides we took in the second half of 2019 are turning into real results.

“Relaunching our ‘Pay Later’ product whilst gearing up our ‘No Sale No Fee’ bundles gave our customers the greatest possible choice in terms of fair fees and helped us improve our share of listings.

“By introducing a bespoke mortgage proposition, Scout Financial Services, improving engagement with our legal services and successfully implementing key contact centre tech, helping us have more conversations with more customers more often, we have surpassed personal bests for revenues from both instructions and ancillaries.

“Yopa’s performance in January is very encouraging – as is the business pipeline. It’s pleasing to see that revenues for our local Yopa agents and Yopa itself are ratcheting up whilst we continue to deliver an award-winning service to our customers.

“It appears that the current window of political and economic stability is tempting both sellers and buyers into the market, and we are in a fantastic position to service this demand.”

“We’re delighted that our new measures are already yielding fantastic results for our customers and we’re in a great position to continue this success over the year ahead.”

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