YouGov sees £10m revenue increase following overseas business development

A global research and data analytics group has reported a revenue increase of more than £10m in the first half of the year.

YouGov, which is based in London, announced today that its 2020 first half revenues hit £76.9m, up 16 per cent from 2019’s £66.5m.

The company said that it has been developing its business overseas in Australia, Europe and Asia, which has contributed to the increase.

It added that so far it has seen “no material impact” from the coronavirus pandemic, and has has partnered with the Institute of Global Health Innovation at Imperial College London to gather data on the public’s reaction to the outbreak.

Stephan Shakespeare, chief executive, commented: “YouGov turns 20 this year and I am confident of the company’s resilience during this period of macro-economic and social uncertainty.

“We meet the new challenges posed by the COVID-19 pandemic from a position of strength, with a robust business model, strong balance sheet and skilled employees who continue to provide our clients with valuable opinions and consumer insights across their markets.

“YouGov data is an important tool for our clients at this time, helping them to understand and respond to rapidly changing consumer and social sentiment.

“Trading during the second half of our financial year has started positively and is in line with board expectations for the full year.

“We are yet to see any material impact to our business from the global outbreak of COVID-19 and we continue to monitor the situation closely.”

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