Yorkshire tech entrepreneurs launch £25k crowdfund for new social media platform

Two Yorkshire tech entrepreneurs have announced that they are launching a £25k crowdfund for the creation of a new social media platform.

Michelle Cowan and Bren Adams, the co-founders of tech startup Justo Software, have launched the five-figure campaign via Go Fund Me to drive forward development of socialpostr.

Socialpostr, the new platform, is aimed at soletraders, freelancers and small businesses, designed to instantly share content as opposed to scheduling it, making social media “easier for the least tech savvy individual”.

Michelle commented: “Over the last few months we’ve received an incredible amount of interest within our platform, and some insightful feedback which has led us to think about how we can develop our product to make it even more beneficial to individuals running their own business.

“It’s this demand that has propelled our product development plans forward, but now we need external investment to bring it to market.

“These platforms are a labour of love for Bren and I, with both of us personally financing the projects so far, but to grow and develop the product to a commercial level, investment will be key.

“We hope through crowdfunding people will join us on our mission of making social media accessible for all business, not just those who can afford or understand it.

“Social media can deliver sales and brand awareness, so let’s make it easy for everyone to use, not just those who are confident in the tech space.”