Chloe Shakesby

Former Vogue editor's lifestyle platform acquired by North East women's network

A North East network has announced its acquisition of an Australian lifestyle platform in a multi-million pound deal.

AllBright, a network for women and careers, has acquired lifestyle platform The Grace Tales, which was founded by ex-Vogue deputy editor Georgie Abay.

This follows three investment rounds led by Cain International, raising a total of $42m in funds for the business.

The Grace Tales acquisition is the first in a number of upcoming international deals in Canada, India and the US.

Debbie Wosskow, AllBright’s co-founder, commented: “The last year highlighted the ongoing challenges women continue to face but also how the crisis has acted as a catalyst for positive change.

“The Grace Tales acquisition allows us to further invest in rich content opportunities to promote our mission of female resilience, and upskill and support our community at scale.”

The Grace Tales founder, Georgie Abay, said: “Joining forces with such a like-minded company as AllBright was a very natural next step for The Grace Tales.

“From online education to daily events to brilliant content, AllBright’s membership offering is truly unique and I am so excited to introduce it to our audience.

“As an entrepreneur, being part of the AllBright community has really helped me to feel connected and grow, which is why I am so excited to bring AllBright’s incomparable offering to Australia.”

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