Boxing star Anthony Joshua backs London CBD brand with new partnership

One of the world’s most well-known boxers has become a key shareholder in a South London CBD specialist.

Two-time Heavyweight Champion of the World and Olympic gold medallist Anthony Joshua OBE has become a key shareholder in Love Hemp.

The Croydon-based firm has signed a three-year endorsement agreement with the British boxing star, who will be an international ambassador for the brand.

In addition, Love Hemp and Joshua will collaborate on a licenced range of CBD products for athletes, championing the company’s development in its work to position CBD as an internationally recognised certified product for athletes.

Tony Calamita, CEO of Love Hemp Group, commented: “We are excited and privileged to welcome Anthony Joshua to the Love Hemp family. His profile in the international sports arena is key to the ongoing growth of the Love Hemp brand into the amateur and elite sports world.

“Love Hemp is a wellness company and CBD is a natural life improver. For sports men and women this means faster muscle recovery, effective pain management and reduced inflammation.

“Since we launched in 2015, we have worked hard to create a trusted and fully certified premium CBD brand with a diverse range of organic products.

“Via his involvement with Love Hemp Group, Anthony will help us deliver this important message to the highest levels of UK and international sport.”

Anthony Joshua OBE added: “Love Hemp is a great brand with an amazing vision. The ability of CBD to improve people’s everyday lives is undeniable. I have a passion for dynamic British businesses and for wellness, making Love Hemp a perfect brand for me to endorse and become a shareholder in.

“My work with Love Hemp will allow me to be involved in the company’s aggressive growth strategy as well as developing my own branded wellness focused CBD products.

“Everyone should be able to experience and enjoy the many benefits CBD provides. I look forward to working with Love Hemp to achieve this goal.”