Fivefold growth and 30 new roles anticipated for new Leeds tech-media duo
Two Leeds firms are aiming to grow their combined business fivefold as they join forces to create a single sports media and technology entity.
Digital media technology business YorMedia Solutions and sports publisher Planet Sport Publishing have partnered to create Planet Sport Limited, which is anticipated to double global audience to over 30 million by entertaining and engaging sports fans with a variety of content and technology.
The two companies have forged a close and successful working relationship over the past 2 years, with YorMedia supplying digital strategy, technology and revenue products that have complemented Planet Sport Publishing’s growing digital sports content output.
Planet Sport currently employs over 120 people and expects to immediately expand headcount by an additional 30 in all areas of the business to meet its ambitious targets.
The Group launched a new multi-sports content platform, PlanetSport.com recently, unveiling new consumer branding that has now been extended to the wider corporate brand.
Barrie Jarrett, former CEO of YorMedia Solutions, is now CEO of Planet Sport. He said: “Both Planet Sport Publishing and YorMedia have a lot in common and shared experience in harnessing digital media.
“The two businesses have genuinely thrived in our time working together so formalising our longstanding partnership and creating a larger, exciting new entity was an easy decision.
“Despite the bumpy early period of the Covid-19 Pandemic - we have enjoyed fantastic recent audience levels, to reach over 14 million people per month, with significant increases in UK and US markets. We are in great shape to now deliver on our exciting plans for further growth in these key territories.
“Through the creation of Planet Sport we bring together a range of sought-after capabilities in content, publishing, digital commercialisation, and technology to take our business to the next level in both direct-to-consumer and business-to-business markets.”
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