This week's London appointments

Dani Salamon, MoreySmith

London-based design and architectural practice MoreySmith has announced the promotion of Dani Salamon to director of design.

Salamon has more than 11 years experience at MoreySmith as an associate director and has contributed to the creative process and interior design for projects across Europe, including Sony’s headquarters in London and Primark’s Global HQ in Dublin.

Throughout the pandemic, Salamon has worked on a number of projects to deliver spaces fit for the returning workforce, including The Gin Factory recording studio and CBRE’s new HQ, Henrietta House, both of which are due to complete in later this year.

Linda Morey-Burrows, founder and principal director at MoreySmith, said: “We are absolutely delighted to announce the promotion of Dani Salamon to the new position of Director of Design. Dani has taken a leading role in the creative process and innovation over the past 11 years with us.

“Her design skills from high end residential environments to creating graphics, and in delivering the finest detail across our brand led projects has ensured the continued exemplary success we have become renowned for over the past 28 years.”

Dani Salamon, now director of design at MoreySmith, said: “Since 2010, I have been lucky enough to work on countless innovative projects with the wonderful team at MoreySmith.

“I am continually inspired by my colleagues and clients and by our people-centred approach to design that has become the central ethos for MoreySmith projects. The past decade has flown by and I am excited to be part of MoreySmith’s future.”

Simon Collister, Unlimited

Integrated agency group UNLIMITED has announced Simon Collister PhD as the new director of its Human Understanding Lab.

With its 120-strong community of neuro, behavioural and data scientists, technologists and strategic planners, The Human Understanding Lab provides human-centric analytics and insight across the brand experience journey for brands.

Simon is helping UNLIMITED’s four divisions deliver deep human-powered data and technology-driven expertise into clients’ marketing activations using the Human Understanding Lab’s insight products such as its digital analytics platform.

With nearly twenty years’ experience, Collister is a highly accomplished research and strategy consultant with extensive experience helping high-profile global businesses and brands solve complex challenges through insight, creativity, and communications.

He has worked across a range of clients from multi-national corporations to international NGOs and governments including FedEx, BP, Airbus and UNHCR.

Tim Hassett, UNLIMITED CEO, said: “Strategic rigor and giving our clients access to the best and brightest people are key for UNLIMITED and so for us, bringing Simon on board for our Human Understanding Lab was a no-brainer.

“HUL has been instrumental in recent key new pitch wins, and with some major projects with our existing clients. I know Simon’s experience will be invaluable in helping further bolster our client’s businesses.”

Simon said: “In today’s complex, marketing landscape, it’s easy for brands to focus on the wrong (and sometimes expensive) marketing activities.

“While platforms and technologies change, humans don’t. Putting human understanding at the heart of what we do means we can plan and deliver more effective brand experiences that engage emotions, unlock motivations and drive action.

“Using powerful consumer-centric insights we deliver tangible, value-led outcomes across the customer journey.”

Niall Buggy, Sionic

Global financial services consulting firm Sionic has expanded its practice with the appointment of Niall Buggy as a director.

New Sionic director Niall Buggy has 25 years’ experience in business transformations, wealth and asset management, hedge funds and private equity.

He specialises in operating model design and implementation, organisational change and offshoring, client journey and process optimisation, product launches, portfolio and risk management.

Niall joins Sionic from senior leadership roles in Programme, project and transformation management at Brooks Macdonald, SG Kleinwort Hambros, HSBC, Fidelity International, Willis Towers Watson and Coutts.

Sionic also welcomes Anja de Troyer to its Geneva office.

Gilly Green, Sionic managing partner and head of Sionic’s Wealth Management & Private Banking Practice commented: “Our business continues to expand rapidly, and it is the quality of our specialist team that distinguishes us. I am therefore delighted to welcome Anja and Niall to our Geneva and London teams respectively.

“Both bring extensive experience, and a fresh outlook that complements our existing team of specialists. These senior hires are key to sustaining the fantastic growth we have had over the last two years alone.”

“In addition, our new office in Geneva reinforces our commitment to our Swiss clients and our whole team is excited by the expansion of our specialisms into digital transformation, which is critical to the long-term success of all clients in all locations.”