$2bn e-scooter operator partners with London borough to deploy 500 e-bikes

Europe’s largest micro-mobility company TIER has today launched 500 of its e-bikes in Islington, with plans to roll out the green transport option across more of London in 2022.

Today’s launch follows the introduction of TIER’s e-bikes to European cities including Paris and Eindhoven, as well as in the UK last April in York.

TIER’s London e-bikes will initially be available from parking bays across Islington and will be charged at the same rate as e-scooters (£1 to unlock and £0.15 per minute riding). Regular riders, such as those using e-bikes for full or partial commutes, can benefit from day and monthly passes.

The news comes off the back of a successful Series D funding round for TIER, which saw the company raise $200m at a $2bn valuation.

Georgia Yexley, Head of Cities UK and Ireland, said: “At TIER we are passionate about cutting emissions and improving air quality in cities across Europe. We know e-bikes can play a significant role in encouraging people to ditch their cars and switch to greener modes of transport.

“We’re really excited to bring our e-bikes to London following their successful introduction in York this year. With the ULEZ expanding and Londoners thinking more about how they can travel sustainably, we want to provide them with an active and sustainable as well as accessible and affordable option to get around the city.”

James Scott, Cycling UK’s director of behaviour change & development, added: “We are delighted to see access to shared bike services growing in the capital with the arrival of TIER’s e-bike service in Islington. Getting more people out of cars and onto bikes is vital to improving air quality and congestion in the city.”

Cllr Rowena Champion, Islington Council’s Executive Member for Environment and Transport, stated: “We’re working tirelessly to help tackle the climate emergency by making Islington a cleaner, greener, healthier place to live.

“By enabling more sustainable modes of transport, we can make the borough a place where everyone - including the approximately 70% of Islington households that do not own a car - travel safely and easily.”