Digital watermark firm acquires London product data company

A watermark developer announced today it entered into a definitive agreement to acquire the London based Product Cloud company EVRYTHNG in a stock transaction.

EVRYTHNG specialises in joining-up product data across value chains for visibility, validation, real time intelligence, and connection with people.

Digimarc CEO Riley McCormack, said: “This acquisition allows us to provide a complete solution set to our customers, the best determinant of a technology product’s value is how much of the customer’s problem it can solve.

“By combining Digimarc’s unique and advanced means of identification with the pioneer and most advanced supplier of product item business intelligence using any means of identification, we are now uniquely positioned to unlock additional solutions for our customers and enhance their Digimarc journey.”

It is hoped Digimarc’s watermark technology and EVRYTHNG’s Product Cloud® will make it possible to gather and apply traceability data from across the product lifecycle, unlocking end-to-end visibility and authenticity through item-level, real-time intelligence and analytics.

EVRYTHNG CEO & co-founder Niall Murphy, said: “Not only are our product solutions and technology competencies directly complementary and naturally connected,

“But our company values and cultures are deeply aligned, with a focus on executing as a team, committing to audacious goals, and genuine innovation with exceptional talent. We’re excited to join the Digimarc team to meet important customer needs with product data driven solutions.”

The acquisition expands the geographic footprint for both companies. EVRYTHNG, based in London with offices in New York, Beijing, Minsk, and Lausanne is finding much success in North America. Conversely, Digimarc, based in the Portland, Oregon area, has a growing customer base across Europe.