Bookmaking firm acquires online bingo company for £402m

Flutter Entertainment PLC has announced the acquisition of the online bingo operator Tombola for an enterprise value of £402m.

Tombola, with teams primarily located in Sunderland and Gibraltar, is a bingo-led gaming company with an emphasis on providing a low staking bingo proposition to a engaged customer base.

In its financial year to end April 2021 Tombola generated pro forma revenue of £164m and EBITDA of £38.5m. Under the terms of the transaction, Flutter will pay £402m in cash upon completion for 100 per cent of the business.

Tombola attracts around 400,000 monthly players and has over 700 employees.

The transaction is conditional on merger control clearance by the UK Competition and Markets Authority and is expected to complete in Q1 2022.

Peter Jackson, Flutter chief executive, commented: “As the world’s leading online gambling operator, Flutter is delighted to add Tombola, the UK’s premier bingo brand to the Group. Tombola is a business we have long admired for its product expertise, highly recreational customer base and focus on sustainable play.

“The brand aligns closely with Flutter’s safer gambling strategy, a key area of focus for us. I am excited to combine Flutter’s digital marketing expertise with Tombola’s operational capabilities within the UK & Ireland division.

“As the time comes for Phil to hand over the reins, I would like to thank him for building the success story that the business is today, and I look forward to welcoming the Tombola team to Flutter and growing a sustainable business for the future together.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →