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Dr Laura Cutress is a business coach and brand development specialist who works with companies around the world to enhance their operations.
Here, she shares with Bdaily Premium her advice on how to communicate your brand message with authenticity, social media marketing and how to manage your business’ online presence.
Authentic: It’s the buzzword of the moment but it’s been around for a while. It’s the act of living in the moment, staying true to yourself, and behaving with conviction. In an age of influencers, social media and #ad, it’s about not being “fake”, but standing by your values and morals.
“To be authentic, we must cultivate the courage to be imperfect — and vulnerable. We have to believe that we are fundamentally worthy of love and acceptance, just as we are. I’ve learned that there is no better way to invite more grace, gratitude and joy into our lives than by mindfully practicing authenticity.”— Brené Brown
Being your authentic self can feel risky now in our screen-obsessed world. Most of us are just trying to fit in, be liked, and be accepted by other human beings. And as a result, the image we present (on our social media profiles and in real life) have become mere presentations of who we think we should be and not reflections of who we really are.
When looking to build relationships – both in business and life – we are seeking to connect with people of integrity, honesty, and a strong moral compass. Both you and your customers will avoid people and brands who are unreliable and don’t stand by their values, so why do we still communicate in this way?!
From working with businesses on their communications and brand presence for almost 10 years, today I’m sharing my top tips for communicating with authenticity, and what on earth it means for your business!
Let go of the inner critic
How often do you second guess yourself, censor or slap a filter over a selfie? Forbes magazine says that “Peak performers are able to tune out inner voices, nagging doubts and internal second-guessing—and they’re then able to tune into their activity with full concentration and confidence. They are present, and magic happens only in the present moment.”
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