West Yorkshire online sports retailer partners with sustainable US clothing brand

Premium online running shoes, running clothing and outdoor gear retailer SportsShoes.com has announced a new retail partnership with outdoor clothing brand Patagonia.

As an activist company, Patagonia “acknowledges its responsibility to take consideration of people and across all its operations”.

Through its commitment to industry leading supply chain transparency, Fair Trade certification, and support of grassroots environmental activism through “1% for the Planet”, Patagonia aims to be a sustainable and ethically focused brand.

Founded in 1973, California based Patagonia makes outdoor clothing and gear for what the company calls “silent sports”, namely climbing, hiking, surfing, skiing, snowboarding, fly fishing, and trail running.

The new range now available to purchase at SportsShoes.com includes men’s and women’s clothing and accessories from Patagonia’s Hike and Trail Collections.

SportsShoes.com managing director, Brett Bannister, commented: “We are hugely excited to have a brand as prestigious as Patagonia partner with us. As a business, we share many of Patagonia’s principles. It is an exemplary brand when it comes to reducing the impact that the apparel retail supply chain has on the environment.

“We want to follow its lead in implementing long term sustainable practises across everything we do. We are always trying to be better and recently set an ambitious objective of becoming the most sustainable running equipment retailer in the world.

“We know that many of our customers share these same values, so we are very pleased to be able to now bring Patagonia clothing and accessories to them.”