Leeds integrated PR agency appointed by premium windows and doors specialist

Leeds based integrated agency, ilk, has been appointed by premium British windows and doors specialist, The Residence Collection alongside its sister company, Window Widgets, to handle its trade and consumer PR.

The new partnership will see ilk deliver an integrated PR strategy for the Gloucestershire based company, which will maximise visibility of its two brands across a plethora of earned digital media channels.

Founded in 2000, Window Widgets entered the window trade market with a “bold approach” to universal solutions and now boasts the largest range of window ancillaries for all fabricators and installers. This offering was then bolstered in 2011 as The Residence Collection was created with additional alternative timber door and windows.

Jo Trotman, marketing manager for The Residence Collection and Window Widgets said: “We’re extremely excited to begin our partnership with ilk. Their initial pitch to us was impressive so we’re looking forward to seeing what PR activity they will help us deliver in 2022.

“We have exciting plans in the pipeline so we’re looking forward to making both brands much more prominent among our target audiences over the months and years to come.”

Nev Ridley, managing director at ilk agency, added: “We’re really excited to be given the opportunity to work with two market leading brands and have no doubt we can play a major role in their growth through our approach to PR across multiple markets.”