London tourism tech startup launches £400k crowdfunding campaign with aims to be “Just Eat for tourist attractions”

London based tech startup, Lovetovisit.com, is launching a crowdfunding campaign with investment platform Seedrs, with a goal of raising £400k.

Looking to further their work in the UK’s multi-billion-pound domestic tourism industry, the founders of Lovetovisit.com believe their digital platform will “revolutionise the way people discover and book things to see and do”.

Beginning on February 17, the month-long campaign seeks investors large and small to join Lovetovisit.com’s mission to support the variety of attractions, theatres, events, and experiences on offer in the UK , both paid and free, building resilience in a sector hard-hit by the pandemic.

However, the sector suffers from a serious lack of digitisation with only 8 per cent of attractions having mobile optimised websites. It is estimated that over half of attractions and experiences have no online booking capacity.

Founder Fed Pereira explains: “We believe Lovetovisit.com is the first of its kind in the world, thanks to the development of an algorithm that is specific to the events and tourism industry. Great tech should enable people to find the information they need, make a booking and get on with enjoying their day.

“Think Airbnb, Insta, Just Eat, but for tourist attractions and events. We already have the support of some heavy-weight private funders and in keeping with our commitment to inclusivity, we want to open the opportunity out to like minded investors, who share our vision and want to join us with this venture.”

Lovetovisit.com will launch in February and already has 1,600 tourism and culture venues signed up, as well as partnering with industry big hitters; London Theatre, Encore, and Tiqets. Projections for the platform estimate monthly users of between 3 and 5 million.

Founder Alice Aubrey added: “Our aim for raising funds with Seedrs is to enable us to invest more in our marketing and quickly spread the word about Lovetovisit.com far and wide.

“We also plan to implement an equality and diversity strategy, ensuring that inclusivity is at the heart of everything we do, from our partners to our users, to everyone involved, which is why the Seedrs campaign is perfect.”