Newcastle marketing agency secures six figure funding

A North East full service marketing agency has secured a six-figure investment from the North East Growth Capital Fund Loan Fund.

Newcastle-based communications agencies Different and Narrative Integrated Communications recently merged to form Different Narrative, which is now the region’s largest end-to-end marketing services provider.

The newly-formed business has worked with regional fund management firm NEL Fund Managers to secure a £250k investment via the Coronavirus Business Interruption Loan Scheme, which will be used to enhance the range of marketing services it provides and expand the workforce.

As well as building its presence in sectors such as education, retail and residential property, Different Narrative is also working with an increasing number of tech businesses across the North East that have thrived during the pandemic and are now looking to grow quickly themselves.

Kieron Goldsborough, CEO of Different Narrative, adds: “The North East digital sector has attracted a lot of investment over the last 18 months and we’re seeing a range of tech firms beginning to scale up impressively.

“What many of them don’t yet have, however, is the full range of in-house marketing resources that they require to support their continuing growth journey.

“Our team is able to seamlessly fill in any gaps where clients don’t yet have or have lost specific resources, which then allows them to get on with their central objective of realising the business’s potential.

Kieron concluded: “We’d heard good things about the impact of the North East Fund, and being able to access capital based within our home region was very attractive. We had a very positive initial discussion with the NEL team and worked well in partnership with them to get the deal done.”

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