Leeds B2B tech marketing specialist appointed to support global travel eSIM launch

Global IoT connectivity provider OV has teamed up with Leeds based integrated B2B tech marketing specialist Fox Agency to develop and launch its global eSIM solution, BreatheSIM.

Designed to disrupt the travel data market, BreatheSIM is being launched by OV to provide users with “cost-effective, hassle-free data” in over 70 countries worldwide with travellers benefitting from the strongest possible signal and connectivity.

Fox Agency’s remit for the BreatheSIM launch spanned global market research, concept development, brand, and proposition development, creating a go-to-market strategy and overseeing the launch.

To further drive awareness and downloads of the BreatheSIM app, Fox Agency is implementing a digital-led, content marketing strategy with ongoing organic and paid activity across search, social, programmatic and influencer channels.

CEO of OV, Sutha Siva, commented: “Having worked with us to develop and launch the OV brand, we knew Fox Agency could provide the range and depth of expertise we required to introduce BreatheSIM to the market. This solution is all about being straightforward and hassle-free which is exactly how Fox Agency works.”

Michael Dean, head of digital at Fox Agency, added: “As the world begins to reopen and international travel resumes post-pandemic, BreatheSIM is changing the game for global data usage. In line with our global focus, leading the launch of this eSIM solution is a huge win for the agency and sees us expand into yet another changemaking realm of tech.”

Already available from Apple and Google in the UK, Ireland, US, and Canada, as well as several European countries, BreatheSIM plans for further global expansion into new markets later this year with ongoing support and activity from Fox Agency.