Matthew Neville

North West pop culture specialist expands licencing deal with video game publisher Bethesda Softworks

Fanattik, the award-winning North West based pop culture specialists, have renewed and greatly expanded their licensing agreement with global video game developer and publisher, Bethesda Softworks.

The “revamped and powered up” licence will result not only in the continuation of the company’s existing ranges featuring Fallout, The Elder Scrolls, DOOM, and other popular Bethesda Softworks titles but will also include upcoming new releases such as Redfall.

Additional territories beyond Europe that are now covered include Australia and the MENA region. 2022 is the self-proclaimed ‘Year of Exports’ for Fanattik.

A Fallout-themed lithograph set produced by Fanattik.

The company will be focusing on expanding their licensed gift ranges, which are currently available from market-leading pop culture retailers from Dubai to Germany, and Bethesda Softworks branded products will be part of this push.

As well as homeware, home décor and gifts, Fanattik will invest heavily in expanding their ranges of “affordable collectibles” throughout this three-year extension.

Anthony Marks, managing director of Fanattik, commented: “Bethesda Softworks has such a rich heritage; we are looking forward to getting our teeth into both new and old titles and creating additional ranges of affordable gifts and collectibles that will continue to sell well for all our retail partners within Europe, and now beyond.”

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