Matthew Neville

Yorkshire Cricket Foundation partners with female-first streaming platform for “vital” community projects

Yorkshire Cricket Foundation (YCF) is seeking to establish a partnership with Clean Slate Foundation, part of the world’s first female-first original content OTT streaming platform Clean Slate Studioz.

In April Clean Slate was announced as a principal partner of Yorkshire County Cricket Club, with its official stadium branding unveiled at Headingley Cricket Ground on May 1. The new partnership will support communities across Yorkshire while also helping boost the impact of the “vital work” carried out by YCF.

YCF delivers several community projects across the county. The Foundation aims to make a “lasting, positive impact” on the lives of those living in Yorkshire. The work of the Foundation falls under four key themes: Education, Health & Wellbeing, Participation, and Heritage.

The basis of the partnership between Clean Slate Foundation and YCF would be to build and support the community in Yorkshire through Clean Slate Foundation’s ambition to establish a base in West Yorkshire known as ‘Clean House’.

The purpose of Clean House will be to jointly promote, build, and invest in the community through film, arts, sports, and education. Both charities would work with local councils to attract investment to realise the potential.

Will Saville, managing director for YCF, said: “The potential of this partnership, with a vibrant Indian company that is conscious of its social impact, is an exciting step for Yorkshire Cricket Foundation.

“Clean Slate Foundation are champions of inclusivity, diversity, and equity and the new community focused partnership will help us reach even more people in the community. We are very excited to be working with the Clean Slate Foundation team and we welcome them to the Yorkshire Cricket family.”

Clean Slate Studioz founder Karnesh Ssharma added: “At Clean Slate, we truly believe in visions for the future of Yorkshire Cricket. We are champions of new beginnings, buoyed by the values of inclusivity, diversity and access to equal opportunity. This is what draws us to the work of the Yorkshire Cricket Foundation, who share these core principles.”

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