Matthew Neville

Housebuilder sees “high demand” for London properties from buyers in Hong Kong

Barratt Developments has instructed global real estate agent JLL to be the sales and marketing agency to manage its portfolio across Hong Kong in a new partnership.

The developer, whose portfolio of residential developments and partnerships delivers homes throughout Britain, will hand over its sales and marketing re­­presentation to JLL’s Hong Kong office.

The partnership will see JLL showcase the developer’s homes across Hong Kong via numerous formats, platforms, and campaigns in response to continued demand for UK homes among Hong Kong buyers.

With the Covid-19 pandemic receding in Europe, Hong Kong residents are said to be “rekindling their passion for UK real estate investments” and JLL is seeing many buyers looking to invest in London, in particular to benefit from the city’s strong capital growth potential.

According to JLL, the Greater London housing market has seen house price growth on an upward curve on the back of a severely constrained supply of homes for sale and a returning demand for urban living.

Barratt London, a division of Barratt Developments, has a range of schemes available across the capital, including several regeneration hotspots in prime outer London zones, such as Newham (Zone 3), Wembley (Zone 4) and Hayes (Zone 5).

Mandy Wong, head of international residential at JLL Hong Kong, said: “Barratt Developments has an unmatched reputation for building exceptional homes in the UK capital, and beyond.

“With a range of townhouse and apartment styles available across its portfolio at accessible prices, we expect demand to be high and look forward to providing such a wide variety of options to our extensive client network in Hong Kong.”

Steve Mariner, sales director at Barratt Homes, added: “JLL was our first choice for marketing our homes in the Hong Kong region.

“We are seeing an influx of Hong Kong buyers putting down roots in the UK, particularly the capital and the surrounding Home Counties, and we know that JLL will be well placed to advise clients on the best options available.”

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