Aston Villa Women to enforce “change and empowerment” via new sustainable partnership

Aston Villa Women has announced athleisure brand Gym+Coffee as a new official partner. The ‘athleisure’ brand will form a partnership which aims to “provoke meaningful conversation and ultimately help to foster positive perceptions of women in sport”.

Founded in Ireland in 2017, Gym+Coffee seeks to produce “high quality, sustainable” clothing and accessories through its 11 retail Clubhouses across the UK and Ireland and globally.

The brand is also partnered with One Tree Planted supporting global reforestation and has initiated a Waste2Wear project, offering award-winning sustainable products made from recycled materials and 100 per cent compostable packing.

Through a dedicated campaign, Aston Villa and Gym+Coffee hope to inspire a new generation of female athletes in addition to “creating room for change and empowerment”.

Nicola Ibbetson, chief commercial officer at Aston Villa Football Club, commented: “We are delighted to form this exciting partnership with Gym+Coffee. The Women’s team have experienced substantial growth over the past three seasons and this collaboration will help to cultivate further development and evolution.

“Gym+Coffee shares our values and commitment towards celebrating females in sport, and we look forward to working with them.”

Diarmuid McSweeney, Founder and Chief Marketing & Community Officer at Gym+Coffee, added: “We are thrilled to be at the forefront of women’s football at such an exciting time.

“Partnering with Aston Villa, who are so committed to development within the sport, is a true honour for the brand and the club are a perfect partner due to their shared values of empowerment and equality.”

Aston Villa Women currently play in the Barclays Women’s Super League, following the club’s promotion from the Championship in 2019-20. Villa Women were formed in 1973, and have been the officially licensed women’s team of Aston Villa Football Club since 1996.

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