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New programme offering businesses in Bradford access to expert digital and social media sell training to boost sales launches

Businesses in Bradford have been given funded access to expert digital skills training and social media tools to improve their use of social media to drive an increase in sales.

The initiative is designed to support businesses as they recover from the global COVID-19 pandemic, by providing a range of interventions aimed at increasing digital skills and capability.

Social media tech company Maybe * have been specially selected by Green Street as the designated provider of digital skills training, and High Street businesses across the region are being given sponsored access to tools and training worth over £400.

Green Street is an organisation that helps to develop greener British high streets and generate greater prosperity in the retail and hospitality sector.

The Green Street programme gives high street businesses the knowledge, tools and skills to help them become more sustainable and communicate the changes to their customers. It also provides research through strategic pilot schemes and shares valuable data, demonstrating the commercial value of developing greener businesses.

Insights provides by Maybe * shows that on 19 per cent of independent high street businesses in Bradford area are active on social media against a UK average of 24.4 per cent.

Meanwhile 40% of consumers in England say that they are spending more than 3 hours a day on social media†.

The social media training and tools, delivered by the team of experts at Maybe * , includes everything from where to get started with social media to advanced strategies about how to use Facebook ads to deliver winning sales tactics.

Victoria Robertshaw of Green Street said,

“We have found that small independent businesses are doing some really good things to be more sustainable but they aren’t communicating this to their customers or even more importantly their potential customers.

“The larger companies tend to be exactly the opposite by over communicating the smallest thing which they do. We think it is important that all businesses have the ability to do this and that Maybe * is a way to create a level playing field for this.”

Polly Barnfield OBE, CEO of Maybe * said,

“It’s a privilege for Maybe * to be able to support the local business community in Bradford. We are enjoying working with these local businesses to help them use social media to connect with customers and improve their ability to reach new markets.”

Businesses can access the training and tools by signing up at https://www.maybetech.com/bradford

† Based on UK Consumer research conducted by Maybe * in February 2022