Marketing firms partner up to offer full-service go-to-market strategy and marketing delivery

Sinha, the all-expert, marketing communications company aimed at businesses in financial services, fintech and bitcoin, has agreed a strategic partnership with Tollejo, a global B2B tech brand messaging and growth consultancy based in London.

The partnership will allow both companies to immediately fill skills gaps in business areas where major growth opportunities exist. Sinha will bolster Tollejo’s execution capabilities in content marketing, paid marketing, and public relations, allowing them to extend client working relationships from high-value projects to ongoing retained work.

In turn, Tollejo will lend their ‘world-class strategic growth marketing and branding capabilities’ to Sinha, allowing them to capture clients requesting structural high-value marketing counsel.

Both companies, born out of the early stages of the pandemic, have achieved exponential growth in the past two years. They have capitalised on the shift marketing communications leaders made: ressassing the value of relationships with big, traditional agencies, to wanting to test relationships with boutique firms focused on offering specialist, client-focused expertise, without legacy burden.

Discussing the partnership, Nishal Ratanji, Founder of Sinha, said, “Sinha and Tollejo clients are both demanding full-service marketing and communications expertise - covering strategy and execution - wrapped in a boutique offering. Our partnership will help us meet client needs immediately, without wasting time, money, and energy on acquiring or hiring.

“Both Dan and I have won hard these past two years because of expertise, pace, and operational excellence. Together, I am confident we can continue winning more.”

Adding to this, Dan Ilett, managing partner, and founder of Tollejo, said, “this is a great partnership for our clients. We can accelerate our digital delivery and drive better UX work.

“We can now provide content, PR, and digital marketing. And that all links back to our brand design, proposition development and growth strategy work. Our partnership allows both of our businesses to grow and confidently meet broader client needs.”