Leeds marketing agency wins work with trio of “fantastic” brands

Leeds based brand communications agency Principles is celebrating a trio of account wins including VELCRO Brand, Lyons Coffee UK and car finance and sales business, UCAN.

Principles has been appointed to lead on brand activation for VELCRO Brand, following a competitive process which has seen the agency respond to a creative brief across several key media channels.

Matt Rowling at VELCRO Brand commented: “We’re incredibly excited to work with Principles; the team answered our targeted brief very clearly and concisely, listening and responding to our feedback throughout the process. We’re looking forward to building a long term partnership with Principles who has already shown a real passion for our brand.”

Principles has also secured a contract with Lyons Coffee UK to create an online community for the brand, through an “engaging and interactive” content strategy.

The agency, which has delivered integrated marketing campaigns for brands for more than 35 years, will support Lyons Coffee UK with organic and paid social, as well as community management.

UCAN car sales and finance business requires Principles expertise to develop the brand, accelerate performance marketing activity and broad the reach of the business, by introducing new media channels.

Principles will devise and execute a creative strategy, which utilises performance marketing tactics to harvest leads and deliver a memorable and distinctive brand campaign.

Client services director at Principles agency, Liz Bryne, said: “We’re absolutely delighted to be working alongside three fantastic brands and supporting them with their creative strategies.

“We understand the real challenges faced by the businesses and are able to draw on our vast experience in creating memorable campaigns and building unforgettable brands.”

Based in Headingley, Principles has built insight-led marketing strategies for a multitude of high profile clients since it was established in 1986 including the NHS, West Yorkshire Combined Authority, Ronseal, Valspar, Lyons Coffee, Seabrook Crisps, Ideal Heating and many more.