Global marketing, tech and data solutions company Cadastra opens new London office

Global marketing, technology and data solutions company, Cadastra, is strengthening its presence in the EMEA region with the opening of a new London office.

Cadastra is a global marketing, technology and data solutions company that doubled its US and European revenues in 2021, and forecasts another 30 per cent YoY increase in 2023. Cadastra first launched in Brazil over 20 years ago, but international growth began in London in 2018 to fully service its global client base servicing businesses across B2B, B2C and DTC in the FMCG, technology and retail sectors.

Gustavo Bacchin explains that cross-border eCommerce and remote working have enabled brands to explore international expansion with a new and more efficient approach.

One of their most successful cases was a project developed for a British fashion brand with stores throughout the UK. The company needed to create new acquisition and retention strategies to improve its eCommerce conversion rates.

“We worked on building a strategy to cover all stages of the consumer journey, engaging different audiences at the right time, with the right message, working with various channels and media formats. The consumer journey is sophisticated and complex, we need to bring the strategy to deliver relevancy at all touchpoints.” says Gustavo Bacchin.

The volume of new users increased 119 per cent, the conversion was up by 15 per cent, and revenue grew 13 per cent MoM. Over an extended period the brand saw paid media revenue increase by 60 per cent, and a 111 per cent increase in new users visiting the brand from paid media, and a 40 per cent increase in site revenue generated from PPC.

“Cadastra’s international expansion focuses on a ‘performance first’ mantra, that always aims to put the customer at the centre of the project. This requires a consultative approach, which engages our experienced business & strategy teams to lead on delivering the best possible outcome for the organisation, and the consumer.

“This strategy has led to delivering campaigns outside of LatAm, and the feedback from brands has been positive, resulting in more clients driving demand for additional services.” says Gustavo Bacchin.