This week's London appointments: Featuring Bauer Media Audio, FleishmanHillard UK & Playrcart

This week’s round up of London appointments includes Bauer Media Audio, FleishmanHillard UK & Playrcart. Read on to find out more.

Lucy Thomas, Bauer Media Audio

Lucy Thomas joins Bauer Media Audio as its chief financial & operating officer. In this role, she will drive the transformation of Bauer Media Group’s Audio business to capitalise on the opportunities ahead. Bauer Media Audio operates in nine countries across Europe and is home to popular and distinctive radio and audio brands.

Lucy, who will join Bauer on 1 May 2023, is a highly experienced media, finance and data specialist. She has been with Sky since 2000 progressing through a range of Commercial Finance Director and MD roles before she became group chief data officer in 2019. In her new role she will be reporting into Anna Sedgley, CFO Bauer Media Group, and Richard Dawkins, President of the Audio Business Area.

Richard Dawkins comments: “Lucy is a perfect match as she has extensive experience across finance, commercial and data roles and is highly knowledgeable about media and technology. This broad skillset will give a further edge to our audio strategy. I look forward to working with her to deliver our roadmap for the future.”

Commenting on the appointment, Lucy Thomas says: “I am thrilled to be joining Bauer Media Audio as they continue to deliver their successful growth strategy. With a broad range of brands, scale across Europe and a vibrant culture, I am looking forward to being part of its exciting future.”

Claudia Bate, FleishmanHillard UK

FleishmanHillard UK has promoted Claudia Bate from head of technology to managing director of sectors and specialisms.

Claudia has been appointed to this newly created cross-agency role, which will see her take the agency lead on integrating FleishmanHillard UK’s 20+ existing sector and specialist service offerings, including Crisis and Issues, Corporate Reporting, ESG and Purpose, Youth and Culture, and Sports Marketing.

FleishmanHillard UK has experienced record growth again this year, fuelled by organic growth in several focused areas, including in established sector offers such as Financial Services, Technology, Healthcare, International Affairs, and Food, Agribusiness and Beverage. To continue this trajectory, it is prioritising sectors and specialisms as drivers of success and integration in 2023 and beyond.

FleishmanHillard CEO UK & Middle East Jim Donaldson commented: “Across FleishmanHillard UK we have already developed world-class specialist sector and service offers. Looking ahead, we see a huge opportunity to integrate our specialist offerings across the business, to drive long-term success for our clients and enhance our employees’ experience and career opportunities.”

Claudia Bate adds: “I look forward to driving a new approach to sectors and specialisms as we continue to evolve our growth strategy. It will ensure that we strategically integrate our targeted subject matter expertise and deliver the highest quality execution of our clients’ campaigns, which will crucially continue to differentiate FleishmanHillard UK as a trusted partner to brands, and an employer of choice.”

Dominic Perkins, Playrcart

UK data technology company Playrcart has strengthened its management team, appointing a new managing director. Dominic Perkins joins from Sovrn - the publisher technology platform, where he was managing director.

With a vast amount of experience in programmatic sales, data and commerce digital strategy, also gained during a previous tenure at Immediate Media, Perkins comes with a great deal of understanding of how brands’ programmatic and ecommerce strategies interlink using first-party data to inform decision-making and targeting.

Managing a growing team of 19 out of the firm’s London headquarters, Perkins says of his appointment: “I’m excited to be using my learnings of working with and for technology partners to help develop Playrcart’s revolutionary solution which enables brands and retail partners to create seamless transactable experiences and help them drive increased revenues.”

Playrcart’s executive chairman Peter Scott said: “We’re thrilled to have Dom join Playrcart to lead and grow our business. Dom’s incredibly strong knowledge and experience will be vital as we continue our ambitious international growth plans and expand our product offering with retailer networks, partners and publishers.”

Would you like to see your businesses new hires or promotions featured in the Bdaily appointments news?

Send your submissions to: editor@bdaily.co.uk with ‘APPOINTMENT:’ In the subject.

Submissions should:

• include the name and job title of the appointee and the business name
• be no longer than six paragraphs/250 words
• include a landscape photograph of the appointee
• include a quote
• detail the respective businesses social media handles.

Appointments are published entirely at the discretion of the Bdaily team. Submission does not guarantee publication.

By Mark Adair – Correspondent, Bdaily

• Add me on LinkedIn and Twitter to keep up to date
• And follow Bdaily on Facebook, Twitter and LinkedIn
• Submit press releases to editor@bdaily.co.uk for consideration

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →