Vodafone and Glastonbury announce new “landmark” multi-year partnership

Vodafone has today announced a landmark multi-year partnership with Glastonbury, the largest greenfield music and performing arts festival in the world. The deal adds a “legendary” name to Vodafone’s growing partnership portfolio.

As Official Connectivity Partner, Vodafone has exclusive rights to the Festival and throughout the partnership will use its network to deliver innovative experiences using “cutting-edge” technology.

Vodafone’s network will be boosted to the highest capacity ever, making it “super reliable” to keep friends and families connected to each other, whether they’re on site in Somerset or watching from home. With data consumption nearly doubling at the Festival from 2019 to 2022, “fast and reliable connectivity is more important than ever”.

The partnership will also see the launch of a brand-new Official Glastonbury Festival app, presented by Vodafone, with a host of new features, as well as free phone charging for everyone at the festival.

Max Taylor, Vodafone’s chief commercial officer, commented: “Our new partnership with Glastonbury adds another iconic British Brand to our partnership portfolio.

“Vodafone customers will gain access to the best events of the summer through VeryMe Rewards and keep them connected to their loved ones on Vodafone’s reliable, award-winning network. We can’t wait to get started and deliver on our ambition of making Glastonbury the most connected festival in the world.”

Emily Eavis added: “We are so pleased to have Vodafone on board as a new partner for the Festival. The commitment they have made to supporting our festival in its technical and network requirements as well as other projects throughout the year is great, and we look forward to working with them in the years ahead.”

The new partnership makes Vodafone the Official Connectivity Partner of both Wimbledon and Glastonbury, two of the most iconic events of the British Summer, alongside BST Hyde Park, Mighty Hoopla, and Kendal Calling.

The partnership builds on the brand’s long-term commitment to make sport and music more accessible, enabling the entire nation to feel the spirit of the UK’s most loved cultural moments through the power of Vodafone connectivity.

This follows a highly successful 2022 campaign, which included, amongst others, developing 5G-powered haptic suits for deaf and hard-of-hearing music fans at Mighty Hoopla, and creating a show-stopping live AR concert for British icon Elton John at BST Hyde Park.

https://www.youtube.com/shorts/l60jtNwp5I8

By Matthew Neville – Senior Correspondent, Bdaily

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