Newcastle marketing specialist expands team amid “record-breaking” turnover

Sales and marketing specialist durhamlane is celebrating an “astounding” financial year of business, which has seen it successfully navigate the challenging economic landscape with 31 per cent revenue growth and turnover surpassing £6.3m for the first time.

The firm, which is headquartered in Newcastle upon Tyne, created 11 new roles to support and scale its client base, including the formation of a senior leadership team.

durhamlane specialises in generating demand and qualified sales leads on behalf of large mid-market, challenger and enterprise companies with a complex B2B product or service offering, across the UK, Europe, and North America.

During the past financial year, the firm has secured a significant number of six-figure contracts and expanded its presence in North America, with large global clients onboarded including RS Group, Siemens Healthineers, ABB, Nasdaq, Wolters Kluwer, Belden, and British Council.

As well as securing a new host of clients, durhamlane has expanded its service offering by introducing strategic marketing workshops, CRM and Salesforce consultancy and customer renewal and growth projects.

Coinciding with the growth in turnover, durhamlane has increased the size of its team with senior hires including Abi Dodwell as senior marketing services manager, Phil Cording as enterprise account director, James Banner as learning and development manager and Anthony User who celebrated his nine-year tenure as the business’s first data and sales enablement manager.

Jake Spence, managing director of durhamlane, commented: “30 per cent year-on-year growth has become normal for durhamlane, but this year, it means a lot more. After an excellent first half of the year, macroeconomic challenges presented barriers that we needed to navigate carefully.

“Our customer success function has been instrumental in creating record growth revenues from our base. Like with any challenge dealt with well, a by-product has been the continual adoption of new processes, fresh approaches to achieving and measuring success, and new services.

“We have taken on additional projects and have begun supporting our customers in new and exciting ways, creating better results that help us to retain and renew our customers, while at the same time ensuring we continue to see huge gains in our staff retention and people development.

“It’s been an excellent 12 months. We are positioned perfectly to catapult ourselves into the new financial year continuing our upward trajectory.”

By Matthew Neville – Senior Correspondent, Bdaily

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