Immersive group gaming platform brings “first-of-its-kind” Ghostbusters experience to London

Immersive Gamebox, the immersive group gaming platform, has announced a new agreement with Columbia Pictures Location Based Entertainment to bring a “first-of-its-kind” IP launch Ghostbusters: The Cursed Collection, to market.

The new immersive experience will be available to play at all Immersive Gamebox locations in the UK, EMEA and US in 2023.

Designed for teams of up to six, the game transports players to the haunted streets of a big city, where they will embark on a multi-level experience that sees them battle it out with the franchise’s most recognisable ghosts and ghouls. Gameplay is backed by an epic ’80s soundtrack that propels players into the iconic and unmistakable Ghostbusters era.

Will Dean, Immersive Gamebox CEO, commented: “We’re incredibly excited to be working with Columbia Pictures to bring their much-loved franchise an added layer through our immersive gaming experience.

“By adding Ghostbusters to our library, we are successfully continuing to build out our offerings and provide our customers with something they can come back for, time and time again for every occasion.”

Jeffrey Godsick, EVP of global partnerships and brand management and head of location based entertainment at Sony Pictures, added: “Ghostbusters is iconic within popular culture; people have been cosplaying as characters for decades, which is why we are excited to be bringing fans around the world the first-ever immersive Ghostbusters game

“Immersive Gamebox has created an experience which creates authentic team-play so that groups of friends can experience the world of ghost hunting in real life, together, just like the Ghostbusters that they grew up watching.”

The new agreement with Columbia Pictures Location Based Entertainment Joins Immersive Gamebox’s growing library of licensed and original IP games created by the brand’s in-house studio.

Existing relationships include Paramount, launching an immersive PAW Patrol game, Rovio Entertainment with whom Immersive Gamebox produced the first-ever life-sized slingshot Angry Birds game and most recently streaming giant Netflix, bringing the hugely popular Squid Games to life.

Immersive Gamebox has experienced “impressive growth” since its launch in 2018, the brand has opened 20 venues across the US and EMEA growing its revenue by 337 per cent YOY between 2021 and 2022.

By Matthew Neville – Senior Correspondent, Bdaily

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