Partner Article

Bullring fashions regional debuts for duo of Inditex brands, Bershka and Pull&Bear

Hammerson has signed global fashion group, Inditex, at Birmingham’s Bullring to create new stores for its leading international urban fashion brands Bershka and Pull&Bear.

This latest commitment by the global fashion group demonstrates the appeal of Bullring and is reflective of Hammerson’s wider strategy to enliven its assets by introducing new brands, concepts and market firsts to excite and engage new audiences.

Located on Bullring’s upper level next to River Island and opposite Tessuti, Levi’s, and H&M, the new 36,453 sq ft space will house the two brands, each with their own dedicated entrance, bringing together Bershka’s three main lines – Bershka, BSK, and Man – alongside Pull&Bear’s complete collection of menswear and womenswear. Championing the use of pioneering retail technology and urban avant-garde style, the Bershka and Pull&Bear stores will add another facet to Bullring’s extensive line-up of international brands.

Bershka and Pull&Bear’s first-ever West Midlands sites will join Zara’s two Bullring stores, taking Inditex’s presence at the Bullring to 76,000 sq ft.

Toby Tait, Director Asset Management at Hammerson, said: “Inditex more than doubling the size of its presence is a clear sign of their confidence in Bullring, amplified by the decision to place these two West Midlands debuts at the leading destination. Bershka and Pull&Bear will complement the extensive line-up of powerhouse names in fashion on the upper level, adding more choice for our visitors, and brands they cannot shop anywhere else in the region.”

The signing follows the news that luxury watch retailer, TAG Heuer, has opened at Bullring, debuting its new design concept and marking the brand’s first standalone showroom in Birmingham. Located on Bullring’s upper level opposite Sky, the 1,400 sq ft boutique offers customers a fully immersive TAG Heuer experience.

This was posted in Bdaily's Members' News section by Nick Thornton .