New CG images reveal first look at “landmark” central Croydon development

Greystar has submitted plans to Croydon Council for One Lansdowne. These proposals unlock a key development site in central Croydon that has been earmarked for development for a long time.

Designed by HTA Design, the plans will deliver 783 new high-quality rental homes across two buildings of 35 and 47-storeys, a new public green square, flexible workspace, and a retail unit whilst improving connections to nearby East Croydon Station.

Affordable rents at a range of different levels will be pepper-potted throughout the development with residents of these homes benefiting from the same level of services and amenities including a gym, concierge, and rooftop gardens.

The application submitted today is a sign of momentum on a long-stalled site that has been subject to abandoned plans to build two 68 and 41-storey residential and commercial towers, connected by an 11-storey podium. Greystar’s new plan prioritises a significant reduction in height and permeability in the form of a much-needed public green square.

After purchasing the site in late 2022, Greystar prioritised the design of a smaller and more efficient development that will deliver much needed housing for the borough within a “striking landmark” design after feedback from local people.

Greystar and its chosen architects for One Lansdowne Road are behind the existing residential development Ten Degrees, opposite East Croydon station, which has 545 high-quality purpose-built rental homes and is close to full occupation.

Dan Thompson, managing director, UK Development at Greystar, commented: “One Lansdowne is an incredibly important site for Croydon offering a great opportunity to deliver housing, new green space, and workspace.

“We have submitted these plans to unlock an underused site that has long been earmarked for development and, subject to planning being granted, we hope to commence construction in Q1 2024.

“We are really grateful to the local community for sharing feedback on our plans and helping to ensure that we can bring forward this new landmark for Croydon.

“We are proud to already have a popular scheme in Croydon and have been delighted to hear such positive feedback from residents and neighbours about Ten Degrees. We hope to build on this success and continue delivering great new places to live in Croydon.”

By Matthew Neville – Senior Correspondent, Bdaily

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